TAG Fine Arts is operating on an appointment only basis for the safety of our visitors and our staff. We are still delivering orders so please don't hesitate to contact us with any enquiries: firstname.lastname@example.org or 0207 688 8446.
TAG Fine Arts is a global contemporary art dealer and publisher based in Islington, London. Founded in 2006 by Hobby Limon and Diana Ewer, we’ve been championing the work of emerging and mid-career artists who have graduated from UK’s finest art colleges ever since.
The gallery quickly became a household name after a series of successful cartographic publishing projects that were acquired by corporate buyers, museums and major art donors including: Blackrock, Deutsche Bank, David Roberts Art Foundation, Fidelity International, Hiscox, British Library, British Museum, Government Art Collection, Houses of Parliament Collection, London Transport Museum, and V&A Museum.
Today the scope of our artists reflects TAG’s dynamic and global collector base that has grown exponentially over the years. We like to think of our clients as family. We love nothing more than catching up at art fairs and exhibitions in the UK and abroad, regularly showcasing artwork in London, Hong Kong, Singapore and the United States.
Close relationships with institutions and companies such as Bordier & Cie Singapore, Bank of America, Bupa, Clifford Chance, Credit Suisse, G.O.S.H National Health (Trust UK), Linklaters, Morley Fund Management, Norton Rose, Paul Smith, Rolex, Sainsbury plc, Sony, Standard Chartered Bank, Wheelock Properties Singapore, and Unilever underpin the gallery’s continued success. At TAG we continue to find innovative ways to present our artists’ work to new audiences by hosting major exhibitions abroad - a recent collaboration “Ewan David Eason Mappa Mundi” show for The America’s Cup with The Hamilton Princess Hotel Art Collection in Bermuda is a great example of what we do best.
But home is where the heart is and we look forward to welcoming you to TAG Fine Arts’s North London space where we would be delighted to assist you in your search for the perfect piece of art for your walls.
TAG Fine Arts is an accredited member of LAPADA, the UK’s association of Art & Antique Dealers.
Hobby Limon: Founder and Director
Hobby Limon is the Founder and Director of TAG Fine Arts. He has helped grow the business from its base in North London into a thriving global art gallery with an international client base and representing a diverse roster of artists. A passionate advocate and ambassador for the arts, Hobby is known as a champion of emerging contemporary artists documenting and mapping the zeitgeist of our times. He was instrumental in funding and delivering a series of London cartographic publishing projects that caught the attention of corporate buyers, museum curators and major art donors including: Blackrock, Fidelity International, British Library, Government Art Collection, London Transport Museum and V&A Museum.
With now over 20 years of experience, working between London and New York, Hobby continues to nurture artists and their careers by seeking innovative ways to showcase their artwork, recognising early on the internet’s potential to sell quality works on paper and editioned prints. He continues to build on TAG Fine Arts diverse and loyal client base, and more recently has become a regular participant at art shows in Bahrain, Hong Kong and Singapore. Despite this, Hobby’s heart remains in North London where he and his team are always ready to welcome new visitors to TAG Fine Arts space.
Mark Jason: Head Of Sales
Mark Jason began his career at Christie’s auction house 30 years ago. Mark was regularly involved in the Modern British, Impressionist and Contemporary departments. In his final year at Christie’s as the Head Specialist of the Impressionist and Modern department, he handled many prestigious art collections. In 2001, Mark launched the Mark Jason Gallery showcasing young contemporary artists with a regular exhibition programme and involvement in international art fairs. During this time, he worked closely with private collectors, interior designers and corporate collections notably; Coca-Cola Collection, Hammerson PLC, Linklaters, Royal Bank of Scotland, and Standard Chartered Bank. In 2016 Mark teamed up with TAG Fine Arts where he continues to share his extensive expertise in contemporary art advisory and all aspects of fine art sales.
Diana Ewer Art Advisor: Collections Management and Valuation Services
Diana Ewer is an art advisor and appraiser with over 20 years of experience working in the commercial art world focused on Modern and Contemporary art. She graduated from Manchester University and gained her Masters from the Courtauld Institute of Art in 2004. She went on to work at the fine art brokers and valuers Gurr Johns, and later at the Mayor Gallery in London.
A fortuitous introduction to Hobby Limon by a mutual client led to the launch of TAG Fine Arts London and an enduring partnership over the years. The gallery quickly became a household name following a series of successful exhibitions and noteworthy publishing projects. In 2010, Diana set up TAG Fine Arts New York offices and trained as an USPAP certified art appraiser at New York University. Critically acclaimed stateside curatorial shows during this time included: “A Cut Above: 12 Paper Masters”, “Katsutoshi Yuasa: Miraculous” and “Rob Ryan: Cuts Out Dreams”.
Since relocating back to London, Diana continues to provide TAG Fine Arts clients with expert art advise and valuation services, assisting them in all aspects of art collections management. She is a member of the Association of Women Art Dealers.
Rachel: Gallery Manager
After studying a Masters in Aural and Visual Cultures at Goldsmith’s London, Rachel spent a number of years installing exhibitions and coordinating sales as a Technician at Sotheby’s auction house, working in the Books & Manuscripts department and later with the Modern British Art department. Rachel has also worked in financial administration and as a Registrar at John Jones. Rachel joined the team in early 2018 and as Gallery Manager is involved in the day to day running of TAG Fine Arts; overseeing logistics, shipping and representing TAG Fine Arts at home and abroad.
Maisie: E-commerce and Gallery Assistant
Maisie joined TAG Fine Arts in March 2020 as our E-commerce and Gallery Assistant, keeping the website up-to-date with our range of fantastic new artwork, creating content for our social media profiles and newsletters. Maisie’s innate passion for art began at a young age messing around with paint in her mother’s art studio. Her formal art education started at school and continued with an Art Foundation at Weston College followed by a BA in Fine Art at Loughborough University. Maisie’s final year work was short-listed and selected for the prestigious ARTIQ Graduate Art Prize 2016 and later acquired by the prize sponsors. Following an MA in Arts Management at Bath Spa University, Maisie worked as a Fine Art Cataloguer at Sulis Fine Art, handling works on paper from 18th Century graphite drawings to contemporary fine art prints.
Sophie Smith Communications - PR and Marketing
Sophie Smith has worked in the art world for over 20 years now. She has extensive experience of working in galleries, for art dealerships and at international art fairs. Sophie's background is in PR (both in-house and agency) and in journalism where she wrote articles for several trade publications plus features for a national newspaper. Her expertise is in arts marketing, and she loves nothing more than writing a press release!
Contact TAG Fine Arts
TAG Fine Arts
Unit 129a, Business Design Centre
52 Upper Street
London N1 0QH
T: +44 20 7688 8446
By appointment only
Visitor access is via the Upper Street entrance
It is advisable to call ahead to arrange a short-stop collection, or to view particular works
Car: Paid parking is available at the BDC
Tube: Angel (Northern Line)
Bus: Area map