James Burke is a Shoreditch-based visual artist, creative director and entrepreneur from London. He is the founder of Acrylicize; the multidisciplinary creative studio born out of his art degree, working with a variety of media to create work that explores themes of identity and art's relationship with the commercial world. Burke's philosophy has always been to challenge art's dependency on the gallery institution, making work that focuses on accessibility and the desire to positively connect people with their environment. His work draws on themes of art as commodity, fusing a wide range of disciplines from fine art, graphic design, interior design and architecture.Burke has established his graffiti tag, SHESH, presenting it as a visual brand and continuing his exploration of art and the commercial world. Here he examines the symbiotic relationship between art, fashion, music and the identity of the artist as a brand in their own right.